in television commercials for its oven baked sandwiches were challenged by Subway Franchisee Advertising Fund Trust.īasis of Inquiry: Television advertising claims made by AT&T Mobility LLC for AT&T Wireless Services were challenged by Cellco Partnership d/b/a Verizon Wireless.īasis of Inquiry: As a part of its ongoing monitoring program and in conjunction with NAD’s initiative with the Council for Responsible Nutrition (“CRN”) designed to expand NAD review of advertising claims for dietary supplements, NAD inquired about certain print advertisementsĭisseminated by The FRS Company regarding its dietary supplement FRS Energy products.īasis of Inquiry: As part of NAD’s routine monitoring program, NAD requested substantiationįor certain health-related performance claims made by Vital Pharmaceuticals, Inc. for its MacBook laptops in broadcast and Internet advertising were challenged by Dell Inc.īasis of Inquiry: Comparative taste preference claims made by Domino’s Pizza, Inc. Sally Hansen Complete Manicure (2010) pdfīasis of Inquiry: Print, point-of-purchase (POS) and internet advertising claims made by Coty, Inc., for its Sally hansen Complete manicure nail polish were challenged by O.P.I., Inc., a competing nail polish manufacturer.īasis of Inquiry: Express and implied superiority and product description claims made by Apple Inc. Schick Intuition Plus Renewing Moisture Razor (2010) pdfīasis of Inquiry: Claims made by Energizer Persoanl Care, LLC in television and Internet advertisements and on product packaging for its Schick Intuition Plus razor, were challeneged by The Gillette Company, manufacturer of competing razors including the Venus Breeze. in print and Internet advertising for its EasyTone women’s footwear. In an effort to showcase the advertising industry’s self-regulation process, below are several cases brought before the NAD dealing with various claims.īasis of Inquiry: Performance claims in broadcast, print, Internet and on product packaging for The Gillette Company’s Fusion ProGlide Razors were challenged by Energizer Personal Care, a competing manufacturer of razors and other personal care products.īasis of Inquiry: As part of its routine monitoring program, NAD requested substantiation for certain performance and establishment claims made by Reebok International, Ltd. Policy and procedures for NAD are established by the National Advertising Review Council (NARC). Their mission is to review national advertising for truthfulness and accuracy and foster public confidence in the credibility of advertising. The National Advertising Division (NAD) is a branch of the Council of Better Business Bureaus (CBBB).
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